Cautions of Personalization
Big data and therefore, predictive analytics, can improve so
many aspects of our lives with personalization, as I’ve written about
previously. However, can that
personalization also be a detriment to us?
If everything that is suggested to us similar to something we watched or
heard or read or did before, are we sheltering ourselves to a singular point of
view and accidentally becoming closed minded?
Will we not get bored of similar content over and over again?
Predictive analytics can also stifle risk taking that can
sometimes create amazing things. If we
take the film industry as an example: film makers are getting access to all
sorts of data from movie-goers including most common movie preferences. If they use big data to predict (based on
historic data) if their film is in the more common preferences, they will
become way less likely to take creative risks and create new content. We will see movies come out with the same
story lines because that’s what was tried and tested content. It is fair to ask the question; will big data
kill the art of movies?
Good topic!!
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