Data visualization is always a hot topic in big data and
analytics in business. What is data visualization? A formal definition
would say “Data visualization is a general term that describes any effort to
help people understand the significance of data by placing it in a visual
context. Patterns, trends and correlations that might go undetected in text-based
data can be exposed and recognized easier with data visualization software.”
Basically, it is showing data in charts, graphs, heat maps or other types of
visuals that are easy for people who don’t get analytics to digest. People have
been doing this for years with Excel, but now there are much more sophisticated
tools that can do this such as Tableau. There are a lot of reason to adapt data
visualization into your strategy. Here are five
ways that it can help your business. Data visualization tools will vastly help
the folks in your business who might be decision makers, make those decisions
faster. Visuals are much easier to digest and faster to understand than rows
and rows of analytics. Investing in a good data visualization tool will really
help your business and can be used across all of your departments, regardless
of what industry you’re in.
Great information. I believe that image can say more than words.
ReplyDeleteGreat post. Data viz is whole other skill set that every digital marketers require, and I don't see a lot of discussion about. Yeah, we know what we mean when we say CTR, audience segments, etc., but do executives or other teams? Not usually. They understand pretty pictures.
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